Program İçeriği

Last updated: October 19th, 2020

WEEK 1
Date Time Seminars (11)
26 October, Monday
14:30 Opening Speech and Program Overview
15:45 Alumni Panel: Introduction to INNOGATE & Mentors
17:00 Building Value Proposition for Global Sales, Understanding Global Customers
19:15 Business Model Canvas Understanding
27 October, Tuesday 18:00 USA Business Basics & Linkedin Hunting
28 October, Wednesday
15:30 Finding Target Market Segment, Finding the Market Size
18:30 GTM Strategies and Product Market Fit Testing
29 October, Thursday 18:30 Determining Ideal Customer Profile & Ideal Pitch Deck
30 October, Friday
14:00 Market Research Overview
16:30 Recitation Hour 1st Week – Target Market & Business Mod. Q&A
WEEK 2
Date Time Seminars (10)
2 November, Monday
13:00 Marketing Machine (Growth Marketing)
15:00 Marketing: Brand Management ve Reputation Management, How to Talk to Media
17:15 Industry Analysis, Competition/ substitution/ complementarity, Competing in industries at different stages of maturity
3 November, Tuesday
15:00 Business Model Mechanics
16:30 How do you successfully enter a new market?
19:00 Marketing Strategies and Planning: Building Blocks of a Robust Marketing Plan
4 November, Wednesday
16:30 Channel typologies/ exploration, Market opportunity/ size
19:30 How to growth hack your business?
5 November, Thursday 19:00 Account Based Marketing: Orchestrating Sales and Marketing to Deliver Ultimate Customer Experiences
6 November, Friday 17:00 Recitation Hour 2nd Week – Market Research & Competition Q&A
WEEK 3
Date Time Seminars (7)
9 November, Monday
17:00 Finding Your First Customer – Part:1
20:00 Sales Funnel Examples – Recitation Hour
10 November, Tuesday 13:00 Accelerating Traction with Enterprises: How to get noticed by and improve sales with large scale customers focused on UK and US
11 November, Wednesday 17:00 Finding Your First Customer – Part:2
12 November, Thursday 16:00 Pricing Strategy
13 November, Friday
13:30 SaaS contracts
15:45 Global B2B Sales Trends
WEEK 4
Date Time Seminars (9)
16 November, Monday
14:00 Market Dynamics in terms of sales & funding in the Europe market
17:00 Valuation & Funding in the US
17 November, Tuesday
9:30 Unit Economics & Valuation
13:00 Unit Economics – Recitation Hour
14:30 Financial modeling; what are the investors’ expectations?
18 November, Wednesday
10:00 Termsheet to contract: A love and hate relationship with your (prospective) investor
13:00 Cost of gaining one customer, profitability and Customer Retention
19 November, Thursday
9:30 Valuation & Funding
11:30 Growth strategies and deal management on the road to investment & exit?
WEEK 5
Date Time Seminars (3)
24 November, Monday 09:30 Pitch Deck Must Haves & Case Studies
24 November, Tuesday 14:30 Presentations Skills
25 November, Wednesday 09:30 Champion’s Pitch Decks