INNOGATE program takes four periods:
1. Training Period in Turkey-1 and Mentorships
Select companies start on a 5-week applied “Entrance into Market Planning” training for developed for 4 years specifically for the USA market. Training comprises…
· product-market compatibility,
· strategy and competition analysis,
· business model development,
· sales process modeling,
· customer experience design,
· financial planning,
· company valuation, and
· investor presentation
These companies will receive 5-day training in 5 weeks and 55 hours of mentorship from expert consultants covering all of the subjects during the training process.
8 companies selected after “Demo Day Turkey” will attend the USA side of the process.
2. Training Period in Turkey-2 and Networking
This period consists of pre-USA planning and arrangement of any related customer and/or investor appointments. “LinkedIn for Business Networking (online)” online training, and “Strategic Selling” and “Value Branding” workshops will be held.
Moreover, trainers organizing the workshops will be available for company-specific mentorship.
Exchange of ideas and experience between INNOGATE alumni on this process and other processes will be possible.
3. USA Period 1: Growth Partner Meetings
2 weeks – İTÜ ARI Teknokent Office, San Francisco
2 weeks – İTÜ ARI Teknokent Office, New York
ITU ARI Teknokent Galvanize Office in San Francisco & New York can be used during the USA-1 period.
Throughout one month, pre-arranged appointments, and “Growth Partner” meetings that will allow companies enter the USA market easier, will be done.
As a result of the developments based on past experiences, INNOGATE program has switched to a new model for the USA period.
This model ensures the companies are matched with experts suitable for themselves on fields such as sales, marketing, growth hacking and IPR, and are provided access to proper resources, accelerate entrance to the market and any kind of support on any necessary subject.
For this purpose, a team of personnel, mentors and trainers in Turkey will spend one month in USA with the companies to carry out the interviews and meetings.
4. USA Period 2: Growth
INNOGATE consultants in San Francisco, New York and Chicago offices will provide 6-month administrative consultancy to the companies that cooperate with Growth Partners and show any positive development on entrance to the USA market during the USA-2 period.
This will include mentorship services, consultancy on incorporation in USA and networking services.
INNOGATE will also provide the companies with PR & media management services. The companies will be promoted through professional photo shoots, social media, newspapers and magazines, and live broadcast from the USA office.
Governing language of the procedures from application to the end will be English.