Author: Oya Ayanoglu

Brands should first determine which of the inbound and outbound approaches to prefer When determining the marketing strategy. Since these two concepts affect the entire marketing culture, we discussed them separately in this article. Outbound Marketing Outbound Marketing is based on the mass marketing approach you are...

The COVID-19 process has led to a radical change in the business world over the past few months. Many businesses, large and small, have switched to the remote working model. It becomes inevitable that we encounter difficulties in these days when we move to remote...

Business to Business (B2B) is a name given to sales and marketing efforts that develop between companies. Every firm needs to have a well-designed marketing strategy for its development. Of course, at this point, it is extremely important that the strategy of the company conveys the...

Program to help Turkish companies to expand in the U.S. on investment and partnership initiatives INNOGATE, a Turkish based international technology accelerator, announced today it will be launching its 360-degree International Acceleration Program in March, touring select Turkish based technology firms on a strategic U.S. Roadshow...

You’re the founder of an awesome startup, you are hitting all your milestones, revenue is coming in, and you’ve got an all-star team. You get accepted to every pitch competition and whenever you see other companies go up to pitch you know your company should be seen...