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Brands should first determine which of the inbound and outbound approaches to prefer When determining the marketing strategy. Since these two concepts affect the entire marketing culture, we discussed them separately in this article. Outbound Marketing Outbound Marketing is based on the mass marketing approach you are...

The COVID-19 process has led to a radical change in the business world over the past few months. Many businesses, large and small, have switched to the remote working model. It becomes inevitable that we encounter difficulties in these days when we move to remote...

Business to Business (B2B) is a name given to sales and marketing efforts that develop between companies. Every firm needs to have a well-designed marketing strategy for its development. Of course, at this point, it is extremely important that the strategy of the company conveys the...

You’re the founder of an awesome startup, you are hitting all your milestones, revenue is coming in, and you’ve got an all-star team. You get accepted to every pitch competition and whenever you see other companies go up to pitch you know your company should be seen...

From the CTO of Foreks, which is an Innogate company, Abidin Sunar's Linkedin:   People are getting bored in their jobs and countries. They want to explore new challenges. For companies which have a high turnover rate, something can be done. Create a branch abroad. Start working internationally. But, how? Last month, I...

In a world where cut-throat competition and incessant rat-race these days continue to intensify, the idea of hoisting sails to new a horizon sounds more and more worthwhile. Many companies have already set their eyes on the foreign markets, so as not to be limited with the sole potential of the market they currently operate in, to be able to earn their revenues in foreign exchange and to move forward to become a global company.

Doing business in the US seems challenging and difficult, because it is challenging and difficult even to a US business person. In this post, I am going to try to relate to you two stories; one was a personal experience and the other a story...