Innogate USA Program

WHAT IS THE CONTENT OF THE PROGRAM?

 

 

As companies further define their execution strategies, Innogate accelerates and facilitates the market entry processes by introducing companies through online meetings with more than 400 consultants, sales coaches, potential customers, and partners within the market, by means of the Innogate network in the US. The program has been executed in San Francisco, New York, Chicago, Detroit, and Philadelphia.

Innogate assists companies in:

  • Identify their scalable business models
  • Determine their product innovation roadmaps
  • Adjust market outreach, pricing, sales, and marketing strategies
  • Build short /medium/long term roadmaps

by a thorough examination of prospective new markets and the competitive landscape. Please note that the program is scheduled twice a year.

The program consists of TWO phases:

Phase 1: INNOGATE ONLINE

Companies receive training, as well as one-on-one coaching assistance from the USA-based professionals and mentors within 5 weeks Maximum of 10 companies, will participate in this phase of the program. 

Throughout the 5-week-long online Program, companies are benefited from the following content;

1. Hafta Market Foundation •Business Model Fit to US Market
•Go-to-Market Strategies
•Finding Ideal Customer Profile
•Market Discovery
•Customer Acquisition Strategies
•Customer Journey Mapping
Hafta 2 Market Outreach •Positioning the Company as US company
•Creation of Right Message to Ideal Customer Profile
•Generation of Marketing Machine
•Inbound & Outbound Marketing Strategies
Hafta 3 Scale the Growth •Generation of Sales Machine
•Creation of Sales Funnel & Process
•Opportunity & Pipeline Management
•Customer Onboarding
•Account Management
Hafta 4 Fundraising for Growth •Financial Modeling: KPI Based Management
•Building a Scalable Sales Model
•Metrics: Cost of Gaining One Customer & Profitability & Customer Retention
•Valuation & Negotiation Process with Funding Institutions
Hafta 5 Market Messaging •Bringing the Value into Focus
•Mining Value from the Customer Journey
•Primary Value Statement
•One Pager & Sales Pitch Deck Preparation with the Right Message
2. WEEK 1. WEEK 3. WEEK 4. WEEK 5. WEEK

Phase 2: INNOGATE ONLINE CONNECT

For an efficient US program, companies attend preparation workshops, get market entry hints, and participate in sales scrum meetings given by the USA-based mentors. (3 Weeks)

Throughout the 3-week-long online Program, companies are benefited from the following content;

1. Hafta •Building Sales Process
•Defining the Funnel
•Establishing CRM as a Sales Tech Stack
•Writing a Sales Playbook
•Hiring a Sales Team (Contracts, Pricing, Negotiations)
•Acquiring the Recurring Revenue
Hafta 2 •Building a Lead Generation Engine
•Customer Acquisition Strategies
•Customer Interviews & Creating Use Cases
•Setting a short and long term KPI targets
Hafta 3 •Developing Relationships with Buyers at Every Stage of the Sales Funnel
•Content Marketing
•Marketing Automation
•Sales & Marketing Content Alignment
Creating Scalable Sales Machine Lead Acquisition in Practice Nurturing the Leads